We Hosted a Blogger Workshop! Perform on Pinterest Recap

It’s so crazy to think that Channing, Michelle, and I hosted a blog workshop last weekend. Something that started out as a “hey, we should do this!” turned into something bigger than we ever expected.

PerformonPinterestworkshop-9019

Channing and I talk Pinterest strategy all the time, and one day we realized what we were doing was totally teachable. We have a different mindset when it comes to Pinterest and it has paid off for our accounts and blogs. When people ask us questions blog questions, about 90% of the time it is Pinterest related. We knew we had some good information to get out there to some local ladies, and we just went for it. Perform on Pinterest was born. A site was up, we announced it, and put tickets on sale. We sold out in just a few days. It was so exciting!

Little did we know how much work would go into hosting a workshop and then coming up with the content and presentations we planned to give to our audience. People trusted us and paid to hear what we had to say. It’s crazy to think about that! We spent time individually planning our own presentations, and hours together practicing and refining the content of the workshop. We also started a Facebook group with our attendees to give them help and homework before the workshop!

Meanwhile, we also planned a killer event. Not only did we give them an afternoon of learning, we spoiled the heck out of them.

Here’s how we planned a successful workshop.

It first starts with the venue: The Hotel Sorella. Hotel Sorella is seriously the best location, right in CityCentre. The hotel is modern and clean, with touches of edge. We stayed the night before the workshop and we thoroughly enjoyed ourselves a little moms night away! Hotel staff members were so helpful and accommodating to us – even from the very moment we went to tour the space months ago. The conference room was the perfect space for the workshop. Small and intimate but still plenty of room to move around. Everyone felt taken care of, especially with the snacks and drinks they gave us! I seriously cannot say enough great things about the Sorella. If you ever need a hotel in Houston, this is what you need.

It was a great space to spew our Pinterest knowledge!

Perform on Pinterest Workshop at Hotel Sorella

Perform on Pinterest Workshop at Hotel Sorella

Perform on Pinterest Workshop at Hotel Sorella

Perform on Pinterest Workshop at Hotel Sorella

Next, we asked Jessica from Thoughtfully Styled to be our event stylist for the workshop. She came up with a gorgeous plan and executed it flawlessly. It was such a relief to have a qualified party planner help us out with the setup and decor of the room. With the help of Kroger for the beautiful floral arrangements and House of Hough for the table linens, she created a fun and inviting space for our guests. Each place setting had a gift from Kendra Scott and a personalized notebook from Tiny Prints.

Perform on Pinterest workshop - Kroger florals

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Perform on Pinterest workshop - House of Hough table linens and Kroger florals

Next came sponsors to spoil our attendees. We landed an exciting partnership with Kendra Scott who gifted gift cards to each attendee and hosted us for a shopping party in the middle of the workshop! Who doesn’t get excited about Kendra Scott?! We rushed next door in a torrential downpour and bought ALLTHEJEWELRY! The staff at were so great to work with. They set up such a cute party complete with snacks, drinks, and cupcakes! A huge thank you to the staff of Kendra Scott at CityCentre. You guys are the best.

Perform on Pinterest workshop - Kendra Scott Party

Perform on Pinterest workshop - Kendra Scott Party

Perform on Pinterest workshop - Kendra Scott Party

Perform on Pinterest workshop - Kendra Scott Party

Perform on Pinterest workshop - Kendra Scott Party

Perform on Pinterest Workshop Kendra Scott Party

Perform on Pinterest Kendra Scott Party

Of course, we cannot forget the swag bags we were able to gift to each of our attendees. I am blown away by the items we got. We made sure to thoughtfully pick items that we felt bloggers would love, and everyone really enjoyed their gifts. Search the #performonpinterest hashtag on Instagram and you’ll see some sweet posts!

I mean…. just look at what we sent them home with!

Perform on Pinterest swag bag

Swag Bag Sponsors:

And we can’t forget the huge burlap cactus beach bag from Francesca’s!

Francesca's tote bag

Perform on Pinterest workshop sponsors

(in my best infomercial voice) But wait, there’s more!

Vallone’s Restaurant in Houston hosted us for a family style dinner after the event. This after party was the icing on the cake. Guys…. there are no words to explain how amazing our experience was at the restaurant. The food, the ambiance, the service, the food, the wine, the food. Oh, and did I mention the food? They completely spoiled us. We all were blown away. It was the perfect ending to an amazing afternoon of all things Pinterest.

Vallone's Restaurant Houston

Vallone's Restaurant Houston

Vallone's Restaurant Houston

Vallone's Restaurant Houston

Vallone's Restaurant Houston

Vallone's Restaurant Houston

Vallone's Restaurant Houston

Vallone's Restaurant Houston

Vallone's Restaurant Houston

We would have zero photos of this event if it weren’t for our talented friend, Faison. She beautifully captured our afternoon (and evening!). Not only did she take all of these gorgeous photos, she joined us the night before to assemble swag bags, and was a huge help the day of the workshop. Thank you so much, Faison, for all of your help and your stunning photography! Houston ladies, if you need a photographer, she is your girl! Also make sure to follow her on Instagram at @faisonanne.

We can’t forget the Snapchat geofilter! I loved screenshotting all of the snaps after the event!

Perform on Pinterest Snapchat Geo Filter

Some final thank yous (because there are really so many great people to thank):

  • All of our amazing attendees who trusted us and came out to hear what we had to say. We hope that you were able to implement a new strategy with Pinterest that works.
  • Stuart – you are a pleasure to work with and over deliver. This workshop would be nothing without you!
  • Allie – your party made the workshop that much more fabulous.
  • Katie & Elly – you guys were such a huge help in making sure the workshop ran smoothly!
  • Jaclyn – Your event planning knowledge was so valuable to us as we planned this workshop.
  • Channing and Michelle for being the best business partners and friends.

Now the big question is… how in the world do we top that?!

How to plan a blogger workshop - Have something you want to teach to local bloggers? Create your own blogger workshop! This goes over getting a venue, sponsors, and how to pull off a successful event!

14 Comments

  • Reply
    KIm
    June 20, 2016 at 8:49 am

    It was my first blogger event, and I was SO IMPRESSED. You all did such a great job, and I learned a great deal. Thank you!!

    • Reply
      Meg O.
      June 20, 2016 at 4:15 pm

      So happy you were able to come! I’m glad that you learned a lot and you had a lot of fun! So nice to meet you and I hope I can see you again soon at another event!!!

  • Reply
    Nikki
    June 20, 2016 at 11:19 am

    Oh my, I am loving seeing the recap. I totally wish I was able to make it to this workshop because y’all are too awesome and this sounds/looks like such an awesome event!!! I really really hope you have another one sometime so I can attend :)!!! Kendra Scott and Vallone’s for the win girl!!!

    • Reply
      Meg O.
      June 20, 2016 at 4:16 pm

      We hope we can do it again soon! When do you officially move here?

      • Reply
        Nikki
        June 24, 2016 at 10:05 pm

        Oh awesome!! I’m officially going to be a Houstonian July 18th :)!!

  • Reply
    Marette Flora (@maretteflora)
    June 20, 2016 at 1:11 pm

    Wow, you ladies put on such a fabulous event. I wish I could have gone! And those swag bags give me heart eyes!

    • Reply
      Meg O.
      June 20, 2016 at 4:16 pm

      Thank you so much! We are so happy with how it turned out!!

  • Reply
    Ashley
    June 20, 2016 at 3:16 pm

    I really wanted to go to this workshop so badly, but I had to miss out because we had family in town! I hope that y’all do another one in the future!

    • Reply
      Meg O.
      June 20, 2016 at 4:19 pm

      Aw man!!! We are hoping to do it again in the near future so stay tuned!!!

  • Reply
    Sarah @ SUGAR MAPLE notes
    June 20, 2016 at 3:44 pm

    I would have loved to attend! Looked helpful and fun!

    • Reply
      Meg O.
      June 20, 2016 at 4:19 pm

      Thank you so much! We are so happy with how it all turned out!

  • Reply
    eliana
    June 27, 2016 at 3:13 pm

    Hi, I enjoy reading your blog but the ads that pop up over every single photo is a bit much. I know you have asked for feedback on your blog before so just thought I’d mention it. Other than that I really enjoy reading your blog & watching your make up tutorials, specially with drugstore products.

    • Reply
      Meg O.
      June 27, 2016 at 3:22 pm

      Hi Eliana! Thank you so much for your feedback. I have no idea why they are on every single image. I agree that it’s annoying! I plan to get in touch with the people who run the ads on my blog and make sure it isn’t as obstructive. Thank you so much for letting me know – I really appreciate it!!!

  • Reply
    Perform on Pinterest 2017 Workshop Recap | Meg O. on the Go
    August 13, 2017 at 1:05 pm

    […] and I worked so hard on putting together yet again another perfect afternoon, especially since last year’s workshop was such a huge […]

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