10 Best Brow Brow Products from the Drugstore

Let’s talk brows—specifically, the best brow products drugstore shelves (or Amazon!) have to offer. Whether you’re looking to tame unruly brows, fill in sparse areas, or create the perfect fluffy-brow look, this list has you covered. Thanks to drugstore gems, you can achieve those natural-looking brows without breaking the bank.

These products are not only affordable but also deliver results that rival high-end brands. And the best part? You can find all of them on Amazon for ultimate convenience!

Best Drugstore Brow Products from Amazon

Brow Gels

Maybelline Super Lock Brow Glue

When it comes to strong hold, this clear brow gel gets the job done. Your brows will not move! Perfect for taming unruly hairs, it locks your brows in place all day without any flaking. Whether you’re going for a laminated look or a more natural finish, this gel is a fantastic affordable alternative to high-end products.

e.l.f. Brow Laminating Gel

This brow gel is your go-to for a long-lasting, fluffy-brow look. It adds just the right amount of hold while keeping your brows looking natural. Beauty editors and makeup artists alike rave about this as one of the best drugstore brow products for creating that coveted brow lift effect. This is a great dupe to the Refy brow gel, but it doesn’t leave a residue, so I think it’s a lot better than Refy.

e.l.f. Wow Brow Tinted Brow Gel

If you want a little color with your hold, this tinted brow gel is the right product for you. This gel is one of those one-and-done type of products. It’s great for filling in sparse spots while giving your brows a fuller, natural hair finish. With a variety of shades to choose from, it’s an excellent choice for anyone looking for a little extra oomph.

Brow Pens

Maybelline Build-a-Brow Pen

My absolute favorite affordable brow pen! This pen makes it easy to mimic hairlike strokes, making it perfect for filling in sparse areas. Its precise tip gives you total control, whether you’re a beginner or a seasoned pro. The smudge-proof formula ensures your brows stay in place all day, no matter how long your beauty routine. It also comes with a clear gel on the other end, which is a nice bonus. (I rarely use it, but it is good.)

NYX Lift & Snatch Brow Pen

A TikTok favorite, this brow pen is perfect for achieving fluffy brows with hair-like strokes. It’s buildable, so you can keep it light for a more natural look or go bold for an Instagram brow vibe. The shade range is impressive, making it easy to find your perfect match.

Brow Pencils

NYX Micro Brow Pencil

A true holy grail product, this brow pencil is ideal for creating precise brow shapes. I don’t think you can get much better than this product if you’re looking for a brow pencil. Its fine point tip is perfect for adding definition to sparse brows, while the spoolie brush on the other end helps blend for a natural finish.

e.l.f. Ultra Precise Brow Pencil

This pencil is a good choice for beginners and pros alike. It glides on smoothly, allowing you to define your brows without depositing too much product. Use a light hand to create soft, natural-looking brows, or build up for a more dramatic look.

L’Oreal Brow Stylist Shape & Fill

If you like a thicker brow pencil, this dual-ended pencil is perfect for filling in sparse areas and shaping thick brows. The triangular tip makes application quick and easy, while the spoolie brush ensures a natural hair effect. Its long-lasting formula is smudge-proof, making it a great pick for a long day.

Brow Pomades

Milani Stay Put Brow Color

ABH Dip Brow who? This brow pomade is ideal for creating bold, full brows that stay put all day. The creamy formula is easy to work with and allows for precise application. Bonus: it comes with the dual ended brush! You absolutely cannot beat that price for what you get.

LA Girl Brow Pomade

This pomade offers buildable color for a natural finish or a bold, dramatic brow look. It’s smudge-proof and water-resistant, making it perfect for those who need their brows to last through a long day. Plus, it comes in a variety of shades to match your natural hair color.

Tips for Creating the Perfect Brow Look

Achieving your dream brows doesn’t have to involve hours of trial and error. With the right techniques and products, you can master any brow style, from soft and natural to bold and defined. Let’s dive deeper into the essential steps for getting the best brow looks:

Prep First

Before you even think about applying the product, make sure your brows are clean and ready. A freshly prepped canvas makes all the difference! Start by washing your face and gently cleansing your brow area to remove any oil or makeup residue. 

I personally like to do my brows even before I apply skincare! This ensures that there is absolutely no residue on my brows. I like to start with my gel first to lock my hairs in a shape and then fill in with a pencil and pen, but this is totally up to your preferences.

Once your brows are clean, grab a spoolie brush and gently comb through your brow hairs. This step helps you see their natural shape and identify any sparse spots that need filling. It also ensures the product applies evenly, giving you a smoother final result.

Use the Right Tools

One of the biggest keys to brow success is choosing the right product for your needs and skill level. Whether you prefer a brow pencil, pen, powder, or pomade, the right tool can take your brows from good to amazing.

If you’re a beginner or want a natural finish, a precise brow pencil like the NYX Micro Brow Pencil is a great choice. It’s easy to control and perfect for filling in sparse areas. For those looking to mimic hairlike strokes, a brow pen like the NYX Lift & Snatch Brow Pen offers a fine tip for precision. If you prefer something bolder or need extra staying power, brow pomades like Milani Stay Put Brow Color are ideal.

Drugstore brands like NYX, e.l.f., and Maybelline offer incredible, affordable options that rival high-end products. These are tried-and-true favorites among beauty editors and makeup artists, proving you don’t need to splurge for professional results.

Fill Strategically

When it comes to filling in your brows, less is more. Use a light hand to apply product gradually, focusing on areas where your brows are naturally sparse. Instead of heavy, solid lines, mimic the look of natural hair by creating soft, hair-like strokes.

Start at the center of your brows and work outward toward the tail, as this is usually where you’ll need the most definition. Use whatever product is left on your brush or pencil to lightly fill the inner part of your brows for a softer, more natural look. This technique keeps the brows looking balanced and avoids that harsh, overdone effect often dubbed the “Instagram brow.”

Set with Gel

Once you’ve filled in your brows, it’s time to lock everything in place. A clear brow gel or tinted option is the best way to tame unruly hairs while adding a polished finish. For a natural, fluffy effect, brush the gel upward to lift and define your brow hairs.

Products like Maybelline Super Lock Brow Glue or e.l.f. Brow Laminating Gel offer a strong hold that keeps your brows looking fabulous all day long. If you want to add a little bit of color or fullness, a tinted gel like the e.l.f. Wow Brow Tinted Brow Gel can be a great option. It adds dimension while keeping your brows in place.

Match Your Tone

Choosing the right shade is crucial for achieving natural-looking brows. If your brows are naturally light or have cool undertones, go for a shade with similar tones. For darker brows, opt for colors that match your natural brow hair rather than going too dark, as this can create an overly harsh appearance.

Many drugstore brands offer an excellent shade range, making it easy to find your perfect match. Remember, a slightly lighter shade than your natural brow color often looks more natural and blends seamlessly with your overall look.

Add Dimension

For that fluffy-brow look everyone loves, blending is key. After applying your products, use a spoolie brush to gently comb through your brows. This softens any harsh lines, evens out the color, and creates a multidimensional effect that looks more like natural hair.

To enhance the final result, you can add a touch of highlighter or concealer under your brows to define their shape further. Use a precise brush to apply it just below the arch and blend it out for a clean, lifted appearance.

Brows can make or break your overall look, but you don’t have to spend a fortune to find the right eyebrow products. These best drugstore brow products deliver amazing results at a fraction of the price of high-end brands. With a little practice and the right tools, you’ll have fluffy brows, bold shapes, or natural-looking brows in no time.

Head to Amazon, stock up on these essentials, and start creating your perfect brow look today!